Potential home buyers are seeking information on everything from property details to the buying process. When they come to your agency for help, responsiveness is key. Nearly 80% of today’s buyers expect real estate agents to respond to inquiries within a day and over 40% of them want a response within hours, according to research by Zillow.[1] If you don’t respond quickly, you don’t get the client. Conversational text messaging provides the responsiveness you need.